Digital advertising refers to the use of digital platforms
such as email,
social media, websites,
online advertising channels
and multimedia communications
to promote a brand.
Marketing agencies use a variety of advertising tools to
promote brands online.
Due to the technical aspects of
these tools, several
agencies in San
Francisco that specialize
in digital advertising
services offer clients
the best marketing
solutions. Some of
them include:
• Search Engine
Optimization (SEO) -
It is the art and science of optimizing content
quality, usability and
other important factors.
Strategically, in order
to make web pages attractive to
web engines. •
Native Ads – These ads appear in the “Related” or “Recommended” sections
of social media
pages or other
websites.
• Assessment Report: Before starting any kind of business
or services, the good agency will always provide a Digital Presence Report
which will show analysis of the present strategies, their shortcomings and the
plan for improvement.
•Content Marketing - This
is a digital marketing strategy designed
to attract and
convert potential customers
into customers by
creating and sharing
relevant content such
as articles, photos,
videos and other
media.
• Social Media
Marketing – This
means increasing brand
awareness by increasing
traffic on social
media networks such
as Facebook, Twitter
and Instagram.
• Email Marketing
- Simply put,
this is sending
promotional emails to
potential customers. There are several boutique and full-time
digital ad agencies
that specialize in
these areas.
Comments
Post a Comment