What is Digital Advertising?

Digital advertising refers to the use of digital platforms such as email, social media, websites, online advertising channels and multimedia communications to promote a brand.

Marketing agencies use a variety of advertising tools to promote brands online. Due to the technical aspects of these tools, several agencies in San Francisco that specialize in digital advertising services offer clients the best marketing solutions. Some of them include:

• Search Engine Optimization (SEO) - It is the art and science of optimizing content quality, usability and other important factors. Strategically, in order to make web pages attractive to web engines. • Native Ads – These ads appear in the “Related” or “Recommended” sections of social media pages or other websites.

• Assessment Report: Before starting any kind of business or services, the good agency will always provide a Digital Presence Report which will show analysis of the present strategies, their shortcomings and the plan for improvement.

•Content Marketing - This is a digital marketing strategy designed to attract and convert potential customers into customers by creating and sharing relevant content such as articles, photos, videos and other media.

• Social Media Marketing – This means increasing brand awareness by increasing traffic on social media networks such as Facebook, Twitter and Instagram.

• Email Marketing - Simply put, this is sending promotional emails to potential customers. There are several boutique and full-time digital ad agencies that specialize in these areas.

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